英語廣告術語應用實例

英：

Following are usages of the common advertising terms and some additional expressions:

Let’s go all out on this one. I want a national advertising campaign.

Put a full-page ad in the newspaper every Friday,

advertising the weekly special coming up.

Let’s get 20,000 flyers printed. We’ll hand them out at the shopping mall next weekend.

I want this advertisement to be a testimonial from the gold medal winner. Call her to see if we can get her to endorse our product.

We need a new slogan. The old one’s not catchy enough.

If we want to try door-to-door sales, we’ll need professional sales people to make an effective sales pitch.

Why don’t we do some comparative advertising? Our product is definitely better than the competition’s.

We need a high-profile television slot. How about the Super Bowl?

We’re advertising in every other media. It’s high time we started placing ads on the Internet.

中：

下面是一般廣告術語及一些相關表達的用法：

讓我們全力以赴實施這個方案吧，我想開展一次全國範圍的`廣告宣傳活動。

每週五在報紙上做整版廣告，為每週特賣作宣傳。

我們印製20，000份小廣告吧，我們要於下週末在購物中心免費派送。

我希望這個廣告作為金牌得主的推薦，給她打電話問她能不能幫忙宣傳我們的產品。

我們需要新的口號，舊的不夠吸引人。

如果我們嘗試挨户銷售，我們必須請專業推銷人員來介紹有效的推銷技巧。

我們為什麼不能做一些對比廣告呢？我們的產品肯定比其他同類競爭產品有優勢。

我們需要一個高收視率的電視廣告時段。超級盃怎麼樣？

我們在其他媒介上都做廣告，現在是我們開始在互聯網上做廣告的最佳時期了。