芝華士父親節文案

芝華士父親節文案

關於David Abbott，起碼我沒有在百度上看到直接的人物介紹。比較多的是一篇關於其的人物訪談。

於是我可以明確的是：David Abbott，當代文案大師，已於1998年退休完全離開廣告界。不用計算機，但是寫很棒的文案。現在用很充裕的時間在計算機上敲小説，幾經修改，自得其樂。以及，應該是一位睿智而且可愛的老者。

在其退休了11年之後，才在不經意中看到了他的一篇作品，或許是相當有名的其中之一，關於CHIVAS的一篇父親節文案。

於是很喜歡，因為會説出“我在這篇專訪中看起來幾乎很睿智”而相當喜歡某篇專訪的作者，以及並不複雜卻很有感覺的文字，雖然總是有一些不甚明白的.單詞。

Google或者Yahoo的在線翻譯均凌亂到不可思議的地步，甚至於超過了當初寫畢業論文用到時的詭異程度。於是再一次理解為什麼有那麼多人傾心於原裝原版。所以看原文就好，因為真的不晦澀，真的很好理解。

原文見下，以及網上搜到的一篇翻譯。

【原文】

Because I've known you all my life

Because a red Rudge bicycle once made me the happiest boy on the street

Because you let me play cricket on the lawn

Because you used to dance in the kitchen with a tea-towel round your waist

Because your cheque book was always busy on my behalf

Because our house was always full of books and laughter

Because of countless Saturday mornings you gave up to watch a small boy play rugby

Because you never expected too much of me or let me get away with too little

Because of all the nights you sat working at your desk while I lay sleeping in my bed

Because you never embarrassed me by talking about the birds and the bees

Because I know there's a faded newspaper clipping in your wallet about my scholarship

Because you always made me polish the heels of my shoes as brightly as the toes

Because you've remembered my birthday 38 times out of 38

Because you still hug me when we meet

Because you still buy my mother flowers

Because you've more than your fair share of grey hairs and I know who helped put them there

Because you're a marvellous grandfather

Because you made my wife feel one of the family

Because you wanted to go to McDonalds the last time I bought you lunch

Because you've always been there when I've needed you

Because you let me make my own mistakes and never once said "I told you so."

Because you still pretend you only need glasses for reading

Because I don't say thank you as often as I should

Because it's Father's Day

Because if you don't deserve Chivas Regal, who does

芝華士父親節文案

因為我已經認識了你一生

因為一輛紅色的RUDGE自行車曾經使我成為街上最幸福的男孩

因為你允許我在草坪上玩蟋蟀

因為你的支票本在我的支持下總是很忙碌

因為我們的房子裏總是充滿書和笑聲

因為你付出無數個星期六的早晨來看一個小男孩玩橄欖球

因為你坐在桌前工作而我躺在牀上睡覺的無數個夜晚

因為你從不談論鳥類和蜜蜂來使我難堪

因為我知道你的皮夾中有一張褪了色的關於我獲得獎學金的剪報

因為你總是讓我把鞋跟擦得和鞋尖一樣亮

因為你已經38次記住了我的生日，甚至比38次更多

因為我們見面時你依然擁抱我

因為你依然為媽媽買花

因為你有比實際年齡更多的白髮，而我知道是誰幫助它們生長出來

因為你是一位了不起的爺爺

因為你讓我的妻子感到她是這個家庭的一員

因為我上一次請你吃飯時你還是想去麥當勞

因為在我需要時，你總會在我的身邊

因為你允許我犯自己的錯誤，而從沒有一次説[讓我告訴你怎麼做]

因為你依然假裝只在閲讀時才需要眼鏡

因為我沒有像我應該的那樣經常説謝謝你

因為今天是父親節

因為假如你不值得送CHIVAS REGAL這樣的禮物

還有誰值得